A Look Back: My Top 3 Favorite Content Strategy Projects

Content strategy has evolved in some ways, but as its core, it’s a tool that enables information to be streamlined in a way that’s most useful to the end user. This comes in different forms both in the digital world and physical world and it impacts everyone. I believe that’s one of the reasons whyContinueContinue reading “A Look Back: My Top 3 Favorite Content Strategy Projects”

The Idea Graveyard: Why You Should Finally Put Your Ideas to Rest

I’ve seen it so many times over my career.All the “small wins” never get deployed, but guess what does…Entire website redesigns.Thousands of dollars, hours upon hours of deliberation, cosmetic focus, etc.And then to find, a year or so later, you’re back to square one. It’s true, there’s an allure to getting “everything done” in oneContinueContinue reading “The Idea Graveyard: Why You Should Finally Put Your Ideas to Rest”