I’ve seen it so many times over my career.All the “small wins” never get deployed, but guess what does…Entire website redesigns.Thousands of dollars, hours upon hours of deliberation, cosmetic focus, etc.And then to find, a year or so later, you’re back to square one. It’s true, there’s an allure to getting “everything done” in oneContinueContinue reading “The Idea Graveyard: Why You Should Finally Put Your Ideas to Rest”
Category Archives: Marketing
Modern Reception: A look into how to apply hospitality in the digital space
Expectations & Reality You know the feeling when someone makes a simple task harder than it needs to be? It’s disappointing, unnecessary, yet it’s prevalent across many industries. The wifi password at your local coffee shop is unnecessarily difficult, chatbots are portrayed as a valued add-on on websites, and useless accounts are forced on customersContinueContinue reading “Modern Reception: A look into how to apply hospitality in the digital space”
What I Learned on Lynda’s Content Strategy Learning Path: Part 1
Recently I took it upon myself to take up one of Lynda’s new “Learning Path.” Since completing my 1st year as a content strategist, I figured it would be a good idea to delve in a bit deeper. This specific “Learning Path” takes into consideration marketing, advertising and UX principles. The following are my topContinueContinue reading “What I Learned on Lynda’s Content Strategy Learning Path: Part 1”
luna tidrick 