Luna is a content strategist that seeks to create rich, meaningful content for target audiences in order to optimize workflow & increase customer engagement
What She Does
Performs content audits
As a key step in the discovery phase, she evaluates the client’s brand as well as other competitors and best-in-class brands when evaluating content.
Researches best practices
Maintaining relevance in this digital world is crucial for all brands. Luna thoroughly searches to find the top practices for websites, apps and social media to apply to her client’s work.
Maps content to journey
There is no conversion without content. In order to meet the needs of customers, Luna carefully identifies all existing content as well as the content gaps to inform strategy.
Conducts stakeholder interviews
A key asset to any project is the client itself. Carefully extracting insights from stakeholders helps navigate and inform a strategy which is why Luna values them immensely.
Integrates data findings
Evidence is an honest asset. When truly trying to meet the needs of customers, the integration of key data findings and user testing creates a powerful case and helps navigate a project.
Evaluates content governance
Most often a gradual process, updates to governance and workflow have the power to eliminate inefficiencies. She knows that through change, time can be used more productively.
Her Portfolio
What Interests Her
Take a look at what she’s thinking about including content strategy and best practices.
luna tidrick
Content strategist based in Austin, TX.
Do you have questions about content strategy or are looking for a content strategist? Send Luna a message via her email below.
By day, Luna is a content strategist who is customer-driven. She believes that in order to increase engagement & revenue one must utilize data, perform user testing & organize content clearly to meet customer needs. Her thinking has been applied on websites & apps for companies such as UPS, la Madeleine, Hallmark & Charles Schwab.
luna tidrick 