After completing our key form, we wanted to ensure our users had a way to get more information about our services. In addition to client testimonials, we offer help center guidance as well as our latest thought leadership.
Social Performance Review
Strategy Optimization
To ensure improvement, I created quarterly content performance reviews where we discussed key metrics to optimize and refine content strategies.
Social Content Strategy
AI Integration, Service Overviews, Instructional Carousels, User Research
To consistently engage our target audience, our team experimented with various social formats. From polls, carousels, single images, GIFs and video we were able to successfully determine the most efficient formats for engagement.
To establish our credibility we developed a strategy to enhance the voices of our company leaders. With interviews, SME-driven insights and research we successfully launched this initiative.
Service Landing Page
Customer Support Outsourcing Landing Page
Our rapid growth fueled this key service landing page refresh. The current landing page was outdated and didn’t speak to the depth and breadth our support provided partners. By conducting competitor research and SME interviews with sales, service delivery and account management, our team was able to develop a page more aligned to our key offerings.
Case Study
E-commerce Email Customer Support Case Study
After leading SME interviews and collecting key data points, we were able to weave these insights to create a story that demonstrated our credibility as well as flexibility to future partners.
Customer Research Infographic
Key Retail Customer Insights
To enhance the user journey, our team identified the power of metrics-driven content to meet the needs of our ICP. By researching and presenting key, valuable content in this way, our ICP could become more driven to find the right solutions for their customer needs.
Brand Landing Page
Unique Selling Points
After much deliberation on how to describe to customers the uniqueness of the company we decided to create a page dedicated to it. Auditing the site helped determine which pieces of content were most impactful for first-time customers.
FAQ Page
Organized Self-Service
As a restaurant, la Madeleine naturally received many phone calls about ordering, the menu and rewards so when we were tasked to create an FAQ section we knew we had to organize it in the most seamless way. This lead to a mobile responsive, categorized list of questions.
Creation of the new product landing page consisted of working with the client to determine what they key benefits of the product was. Additionally, it prompted us to create a comparison tool for customers to quickly identify which tracking tool was right for them.
Website Ecosystem
Reimagined Website Narrative
Since some content was outdated and needed reorganization, I led the team to update the site’s navigation. It included removing unnecessary content and leveraging the best of the existing content.
Journey Content Mapping
Key User Needs
Content Enrichment
Video Repurpose Strategy
When someone visits Schwab MoneyWise they’re looking for is financial support and guidance. Since we already had a library of valuable and rich video, we decided to supplement article pages with left rail video content. The article, in turn, was able to help both readers as well as watchers of content.
Looking for more samples?
Email connect.w.luna@gmail.com or send a message for more insight into her work.
luna tidrick
Content strategist based in Austin, TX.
Do you have questions about content strategy or are looking for a content strategist? Send Luna a message via her email below.
By day, Luna is a content strategist who is customer-driven. She believes that in order to increase engagement & revenue one must utilize data, perform user testing & organize content clearly to meet customer needs. Her thinking has been applied on websites & apps for companies such as UPS, la Madeleine, Hallmark & Charles Schwab.
luna tidrick 